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REPRESENTATION WITH IMPACT


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REPRESENTATION WITH IMPACT


Fighting for the independents.

Sundial Media Group is a hybrid music management / marketing agency working in a new era.

We are a boutique firm located in Orange County, California and since 1998, we've been helping artists outside the mainstream maintain relevance in an era where delivery to consumers is rapidly changing.  As consumers ourselves,  we have strong opinions on release strategy, delivery, fan conversion, and gig promotion - and we fight for the independents.  

Our client list features artists who have written, produced, and performed #1 hits on the Billboard charts, worked on major motion picture soundtracks, toured over 250 dates per year, and entertained millions.  Together, we share a common love of music.

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WHAT WE DO


WHAT WE DO


 

Services

In addition to supplemental artist management and booking services, we build, stylize, and energize digital profiles to increase exposure, opportunities, sales, and live show attendance for artists that are not on the major label machine.  This is accomplished through a full suite of offerings including modern, responsive website design and development, social media marketing, gig promotion, creative services, fan club management, consulting...and more.

See more details below...

 
 

ARTIST MANAGEMENT

While we're not a traditional management firm, we can be an integral part of your existing team - or we can handle the duties ourselves. With our corporate operations and legal experience, we'll help you with contracts, booking, promotion, travel, sourcing a band, release strategy, and much more.

 

WEBSITE DEVELOPMENT

Simply - most musician's websites are convoluted and outdated.  Many times they contain way too much "bling", an abundance of spelling errors, they don't read well on mobile devices, and worst of all, they're not being updated.  Don't think you need a website in the age of Facebook? Not true.  Your site is the central hub in your marketing arsenal and it reflects on you as an artist. Our websites are modern, responsive on all devices, and synchronized with your live dates and social media. Take a look at this website on your phone or tablet and see what we mean. If your website needs an overhaul, give us a shot.

 

SOCIAL MEDIA MANAGEMENT & MARKETING

If you're not engaged regularly in social media, you're quickly going to be forgotten.  When you sign up with Sundial Media Group, one of the first things we do is assess your online presence (Facebook pages, YouTube, Instagram, Soundcloud, BandsInTown, Spotify...and more).   Then, we redesign and brand each platform to match your entire online profile. Once your brand is where it should be, we sync your live dates to all channels and we stay actively involved through the life of your program.  And we're not just talking about text. Fans of music respond to the other arts as well - so we include intelligent graphics, updated headers, and many #hashtags and @mentions. This is absolutely crucial to your success and we take it seriously.

 

GIG PROMOTION

Live gigs are where it's at.  This is the "make it" or "break it" component for most musicians in today's market.  You're likely not going to make a whole lot of money from your recordings. Soon enough, they'll be just a facilitator to your live shows. And so will we. At Sundial Media Group, we give live shows the attention they deserve with announcements everywhere, and digital gig "fliers" (samples here) that get distributed via your social platforms. Like we said above, fans of music respond to other arts as well - so make your gig announcement stand out! The venues are usually happy to post these "fliers" as they help sell tickets. Plus, they'll be happy you went to the effort and will likely ask you back. Finally, we'll give your fans the ability to be instantly alerted when you book a show within 25, 50, 100 miles of them. Piece of cake!

 

FAN CLUB MANAGEMENT & NEWSLETTERS

The importance of a mailing list or "fan club" cannot be understated. Email addresses are gold for a musician and MUST be collected at every opportunity. Sundial Media Group will help you easily gather names, email addresses, and zip codes from various collection points (website, live gigs, and social media) and we will drop them into a backend database automatically. Newsletter? Well of course! No sense in collecting names if you're not going to use them. Let us send a beautiful, graphically rich newsletter once per month with news, tour dates, promotions, and social invites.

 

INDUSTRY INTEGRATION

What is "industry integration" you ask? It's just that - we'll take your new, exciting brand and we'll integrate it into narratives that meander through your genre and the music industry as a whole. Now, we're not a multi-million dollar PR machine - but you'll be surprised at what a few mentions in an industry forum or some blogs can produce. 

 
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RELEASE STRATEGY & CONSULTING

In this age of digital music consumption, we'll work with you on a phased production and release strategy that maximizes revenue through exclusive distribution to your most dedicated fans first. Then, we'll assist you with getting your music out to the world through digital downloads and streaming.

 
 
Sundial Media Group’s passion for music, design, and marketing is unmatched - and they are so easy to work with.
— Steve Oliver
 
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OUR TEAM


OUR TEAM


Standing With You

Robert McLain Robert began developing websites and promotional campaigns for Steve Oliver, Will Donato, Christian Poezach and others in 1999. He was part of the team when Steve hit it big with his legacy hit "High Noon" and has been working behind the scenes ever since. After spending more than a decade in corporate operations, Robert founded SMG in 2015. Music is a passion in his life and he is convinced of its' power to heal.

Robert McLain

Robert began developing websites and promotional campaigns for Steve Oliver, Will Donato, Christian Poezach and others in 1999. He was part of the team when Steve hit it big with his legacy hit "High Noon" and has been working behind the scenes ever since. After spending more than a decade in corporate operations, Robert founded SMG in 2015. Music is a passion in his life and he is convinced of its' power to heal.

Ken Hladky A seasoned disc jockey, zine author, and pop culture enthusiast, Ken's team is responsible for creatively maintaining the social media channels of SMG's artists. He has an encyclopedic knowledge of music history, an eclectic record collection and he knows a hit single when he hears it. He's a voracious writer and his experience in print and online media is an asset to our team.

Ken Hladky

A seasoned disc jockey, zine author, and pop culture enthusiast, Ken's team is responsible for creatively maintaining the social media channels of SMG's artists. He has an encyclopedic knowledge of music history, an eclectic record collection and he knows a hit single when he hears it. He's a voracious writer and his experience in print and online media is an asset to our team.

Tessa McLain Tessa's got the eyes and ears to be the perfect creative consultant for our firm. Her favorite music has always leaned more to the contemporary side and she's acutely aware of our market. For her money, nothing beats a tune with strings and a trumpet solo. Having been involved in the creative arts for much of her career, she makes sure we color inside the lines. 

Tessa McLain

Tessa's got the eyes and ears to be the perfect creative consultant for our firm. Her favorite music has always leaned more to the contemporary side and she's acutely aware of our market. For her money, nothing beats a tune with strings and a trumpet solo. Having been involved in the creative arts for much of her career, she makes sure we color inside the lines. 

Will Donato Will was one of our very first clients and he's been an ambassador of our work and an inspiration ever since. His personality and promotion of others around him is infectious and we're grateful to have his seasoned advice to lean on. Will tours internationally as a solo artist and locally with his beloved band the Art of Sax. Check out his website at www.willdonato.com

Will Donato

Will was one of our very first clients and he's been an ambassador of our work and an inspiration ever since. His personality and promotion of others around him is infectious and we're grateful to have his seasoned advice to lean on. Will tours internationally as a solo artist and locally with his beloved band the Art of Sax. Check out his website at www.willdonato.com

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OUR WORK


OUR WORK


 

Our Creative Work

WEBSITES, BANNERS, HEADERS, GIG GRAPHICS...ETC.