Sundial Media Group is a hybrid music management / marketing agency working in a new era.
We are a boutique firm located in Orange County, California and since 1998, we've been helping artists outside the mainstream maintain relevance in an era where delivery to consumers is rapidly changing. As consumers ourselves, we have strong opinions on release strategy, delivery, fan conversion, and gig promotion - and we fight for the independents.
Our client list features artists who have written, produced, and performed #1 hits on the Billboard charts, worked on major motion picture soundtracks, toured over 250 dates per year, and entertained millions. Together, we share a common love of music.
In addition to supplemental artist management and booking services, we build, stylize, and energize digital profiles to increase exposure, opportunities, sales, and live show attendance for artists that are not a part of the major label machine. This is accomplished through a full suite of offerings including modern, responsive website design and development, social media marketing, gig promotion, creative playlisting and streaming strategies, fan club management, consulting...and more.
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While we're not a traditional management firm, we can be an integral part of your existing team - or we can handle the duties ourselves. With our corporate operations and legal experience, we'll help you with contracts, booking, promotion, travel, sourcing a band, release strategy, and much more.
Simply - most musician's websites are convoluted and outdated. Many times they contain way too much "bling", an abundance of spelling errors, they don't read well on mobile devices, and worst of all, they're not being updated. Don't think you need a website in the age of Facebook? Not true. Your site is the central hub in your marketing arsenal and it reflects on you as an artist. Our websites are modern, responsive on all devices, and synchronized with your live dates and social media. Take a look at this website on your phone or tablet and see what we mean. If your website needs an overhaul, give us a shot.
If you're not engaged regularly in social media, you're quickly going to be forgotten. When you sign up with Sundial Media Group, one of the first things we do is assess your online presence (Facebook pages, YouTube, Instagram, Soundcloud, BandsInTown, Spotify...and more). Then, we redesign and brand each platform to match your entire online profile. Once your brand is where it should be, we sync your live dates to all channels and we stay actively involved through the life of your program. And we're not just talking about text. Fans of music respond to the other arts as well - so we include intelligent graphics, updated headers, and impactful #hashtags and @mentions. This is absolutely crucial to your success and we take it seriously.
Live gigs are a necessity for any surviving artist. This is the "make it" or "break it" component for most musicians in today's market. You're likely not going to make a whole lot of money from your recordings. Soon enough, they'll be just a facilitator to your live shows. And so will we. At Sundial Media Group, we give live shows the attention they deserve with announcements everywhere, and digital gig "fliers" (samples here) that get distributed via your social platforms. Like we said above, fans of music respond to other arts as well - so make your gig announcement stand out! The venues are usually happy to post these "fliers" and they'll be happy you went to the effort. Finally, we'll give your fans the ability to be instantly alerted when you book a show within 25, 50, 100 miles of them. Piece of cake!
The importance of a mailing list or "fan club" cannot be understated. Email addresses are gold for a musician and MUST be collected at every opportunity. Sundial Media Group will help you easily gather names, email addresses, and zip codes from various collection points (website, live gigs, and social media) and we will drop them into a backend database automatically. Newsletter? Well of course! No sense in collecting names if you're not going to use them. Let us send a beautiful, graphically rich newsletter at least once per month with news, tour dates, promotions, and social invites.
What is "industry integration" you ask? We'll take your new, exciting brand and we'll integrate it into narratives that meander through your genre and the music industry as a whole. Now, we're not a multi-million dollar PR machine - but you'll be surprised at what a few mentions in an industry forum or some blogs can produce. We can also author and distribute amazing press releases on your behalf.
In this age of digital music consumption, we'll work with you on a phased production and release strategy that maximizes revenue through exclusive distribution to your most dedicated fans first. Then, we'll assist you with getting your music heard through verified profiles, creative playlisting and streaming with Spotify, Apple Music and Google Play. Once that is in place, we'll keep you updated with robust analytics and feedback.