WE LOVE THIS WORK
A MODERN APPROACH WITH A PASSION
Sundial Media Group, based in Orange County, CA serves independent musicians in the jazz, americana and adult contemporary genres. Using a strategic approach that follows modern trends and analysis, we build stunning websites, manage social media, set up your digital distribution, recruit, organize and communicate to your fan base, build and send amazing newsletters, create cool graphics, encourage streaming opportunities and promote your live shows.
We have built our reputation as a one-stop-shop for all of your music marketing, branding, website, social media and promotion needs and we are relentless in our approach to handle everything so you can create and perform your music.
Best of all, we do all of the above for a reasonable monthly fee and we get started with no money up front. If you hire us, we'll show you what we can do before we charge you a dime. Let this be the last place you visit. Just click below and let's talk...
Sundial Media Group is a forward-thinking, design-centric agency that embraces changing technology and consumer trends. We are realistic when it comes to music promotion and we understand that we're dealing in genres that exist on the margins. Our methodology is built upon research, discovery, trial, error, success, and failure. Today, the market is oversaturated and there are countless numbers of "musicians" putting out low-quality product. No company can promise a great return when marketing music and it's not always true that the best music rises to the top. However, people will always listen to music and musicians will always create it. That's where we come in.
The music industry brings in more revenue now than ever before.
Music is more easily accessible and available to more parts of the world than ever before.
The general population listens to more music now than they ever have in history.
as an agency working in the music industry, this is what guides us:
About streaming: today, 70% of music is consumed via streaming. This number will continue to grow and by 2021, physical music will all but cease to exist. If you last made an album 3 years ago and are getting ready to release a new one, you’ll need to cut your physical production by half and be prepared to have leftovers. Even in genres that are slow to adopt new technology, streaming has surpassed physical media as the listening vehicle of choice. You’ll sell a decent amount of CD's at live events but that's about it. Digital downloads (iTunes and such)? Why download a track for .99 cents when you can have digital access to almost every song ever released for $10 per month on Spotify, AppleMusic, Amazon, Tidal, YouTube Music…and more? Computers today are slimmer, faster, and foregoing local storage space in favor of cloud storage.
What about the poor streaming revenue for creators? It's true that each stream from services like Spotify, AppleMusic, GooglePlay, Tidal...etc. only pays on average about .008 cents. That seems incredibly low - but here's some food for thought: when fans used to buy a CD, they would pay a ONE-TIME fee of $15.00 to $20.00 and the artist would be lucky to see a few bucks at most. And for that specific release, the artist would likely never receive another dime from that buyer, even if that buyer listened to the disc every week for the rest of their life. And remember, for each CD sold, a CD has to be manufactured, at a cost to the musician. Once an audio file is created, it can be duplicated millions of times without additional cost. Make no mistake, streaming revenue is perpetual. It's for life.
Labels offer little to no value in today's market. There is very little a label can do for you that you can't do yourself independently or with a small team. This is especially true if the label isn’t going to finance your record. In fact, labels can hurt you in today's streaming culture. Many artists that complain about a low return on streaming are tied to bad label and publishing deals.
Presentation is important. Today, you have no excuse not to make your brand look good. There are many inexpensive (or even free) tools that will do an amazing job on your graphics, cover art, pictures, flyers...etc. If you're not capable, hire someone. If you want your music to be taken seriously, you need to present it in a serious fashion.
Robert began developing websites and promotional campaigns for jazz artists Steve Oliver, Will Donato and others in 1999. He was part of the team when Steve hit it big with his legacy hit "High Noon" and has been working behind the scenes ever since. After spending more than a decade in corporate operations and project management, Robert founded SMG in 2015. Music is a passion in his life and he is convinced of its' power to heal.
A seasoned disc jockey, zine author, and pop culture enthusiast, Ken's team is responsible for creatively maintaining the social media channels of SMG's artists. He has an encyclopedic knowledge of music history, an eclectic record collection and he knows a hit single when he hears it. He's a voracious writer and his experience in print and online media is an asset to our team.
Tessa's got the eyes and ears to be the perfect creative consultant for our firm. Her favorite music has always leaned more to the contemporary side and she's acutely aware of our market. For her money, nothing beats a tune with strings and a trumpet solo. Having been involved in the creative arts for much of her career, she makes sure we color inside the lines.