What We Do
A MODERN APPROACH WITH A PASSION
We hope you'll scroll down to get details and see some of our work. But if you want the quick pitch - we are a proven one-stop-shop for music marketing, branding, website, social media and radio promotion. If you sign up with us, we'll immediately review your entire online presence and bring it up to modern day standards. We'll rebrand and optimize everything so more people will find you and will be intrigued by what they see and hear. Once all of your properties are looking good (website, social, streaming accounts, newsletter...etc.), we are relentless in our approach to bring in new fans, get your tunes heard, and keep it all running so you can create and perform your music. But don't just take our word for it - look at our clients (see them here).
And most notably, we do this for one reasonable monthly fee, all-inclusive with no long term commitment. We'll grow with you.
We love it and we do good work!
Many musician's websites are amateurish, boring and outdated. Often times they are disorganized, contain an abundance of spelling and grammatical errors, they don't read well on mobile devices, and worst of all, they're not being updated. Your website is the central hub in your marketing arsenal (despite Facebook) and it's style and substance reflects on you as an artist. Our websites are modern, tailored to your latest release, responsive on all devices, and synchronized with your live dates and social media. Below is a sampling of sites we've developed. Click to visit.
SOCIAL MEDIA MANAGEMENT & MARKETING
You MUST be engaged regularly in social media at least several times per week. When you sign up with Sundial Media Group, we redesign and brand each platform to match your entire online profile. Once your brand is where it should be, we sync your live dates to all channels and we stay actively involved through the life of your program using intelligent graphics, updated headers, and impactful #hashtags and @mentions. This is absolutely crucial to your success and we take it seriously. Below is a sampling of graphics we put out over social media. Click to enlarge.
Live gigs are the "make it" or "break it" component for most musicians in today's market. At Sundial Media Group, we give live shows the attention they deserve with timely announcements and digital gig "fliers" that get distributed via your social platforms. Like we said above, fans of music respond to other arts as well - so we make your gig announcement stand out! The venues are usually happy to post these "fliers" and they'll be happy you went to the effort. Plus, we give your fans the ability to be instantly alerted when you book a show within 25, 50, 100 miles of them. Piece of cake! Below is a sampling of digital fliers we've created to promote gigs and festivals. Click to enlarge.
How much have you paid for radio promotion in the past? $1800 for three months? $1500 for two months? $300 a week (ouch)? And what did you get in return for that investment? Here are some things to keep in mind:
- Terrestrial radio is losing listeners to streaming, especially in the adult contemporary and jazz formats.
- Even .com radio stations are losing listeners to streaming.
- Radio play is still important but it's less important than before.
And yet, despite these facts, "radio promoters" are not lowering the cost of their services - even though that type of promotion can be done much more efficiently and for a lot less cost than before. This nonsense of labeling, stuffing, and stamping hundreds of CD envelopes (which the promoters ask YOU to do) are coming to an end. Most stations will accept a well organized digital package which includes high-quality .mp3's, hi-res cover art, and a "one-sheet". We will do this for you and send your tracks to our consistently modified database of music directors and radio people. They know us and work with us because we promote their shows as well.
Sundial Media Group includes this service along with our suite of other services for a lot less than you're paying a "promoter". Radio play is still an effective way to get your music heard to a large section of fans, who in turn might go and purchase your music or stream it.
RELEASE, STREAMING & PLAYLIST STRATEGY & CONSULTING
In this age of digital music consumption, we'll work with you on a phased production and release strategy that maximizes revenue through exclusive distribution to your most dedicated fans first. Then, we'll assist you with getting your music heard through verified profiles, scan codes, creative playlisting and streaming with Spotify, Apple Music, Tidal, Amazon and Google Play. Once that is in place, we'll keep you updated with robust analytics and feedback.
FAN CLUB MANAGEMENT & NEWSLETTERS
The importance of a mailing list or "fan club" cannot be understated. Email addresses are still gold for a musician and MUST be collected at every opportunity. Sundial Media Group will help you easily gather names, email addresses, and zip codes from various collection points (website, live gigs, social media) and we will drop them into a backend database automatically. Then we'll send a beautiful, graphically rich newsletter at least once per month with news, tour dates, promotions, and social invites.
We do album artwork from concept to completion - styling, photos, graphics, and packaging. Here are some that we recently finished. Click to enlarge.
ARTIST MANAGEMENT & BOOKING
While we're not a traditional management firm, we can be an integral part of your existing team - or we can handle the duties ourselves. With our corporate operations and legal experience, we'll help you with contracts, booking, promotion, travel, sourcing a band, release strategy, and much more.
JOIN SUNDIAL MEDIA GROUP'S GROWING ROSTER OF ARTISTS!